Avantia Insurance Limited

Striving to be the best in our class, the cheapest or the quickest, is typically the focus of every management team’s strategy meeting. But what if there is another way? What if you could come up with a business model which challenges the status quo the way Direct Line did in the 80's? We believe we have. We decided that we couldn't grow profitably long term if we continued to compete online in standard home insurance. So we decided to change... We decided that the best way to improve lifetime value in our market, was to sell a product which already exists – non-standard home insurance - but in a new way, using a more modern and user-friendly distribution channel… the internet! Eureka! But how? Many have had the same idea and not been able to implement it...