Sales Director

Head office is in St Neots, Cambs
Flexible depending on experience
23 Aug 2017
22 Sep 2017

This senior role will assume responsibility for the company targets and deliverables in relation to:

  • GWP (Gross Written Premium)
  • Commission and other income
  • Sales team expenses and marketing spend
  • Policy numbers
  • Cross selling and customer penetration metrics
  • Customer service statistics

There will be a responsibility to attend Board meetings and to report to the board on the above and the performance of the teams on a monthly basis.


The role will assume responsibility for a GWP of circa £20m and the company has ambition to double in size in the next 10 years.  The successful candidate will derive and execute a growth plan with the Board.

The ideal candidate would be ACII qualified and have at least 10 years of personal lines broking experience.

A proven track record as a Sales Director

A detailed knowledge of the insurance market, industry and contacts they can draw on to enable Lifesure to improve its competitive advantages.


The right candidate must be highly motivated and hard working and enable change and results in sales teams.



We’re developing a group of people who care about our business, our customers, our partners and our future, and who really enjoy coming to work

To ensure that the management within our sales teams are:

  • The right people!
  • Clear on what’s expected and how to do it
  • Working on the right things and at the right level
  • Leading and developing their teams – increasing engagement and results
  • Communicating effectively upwards and downwards
  • Accelerating the business along its 5-year plan
  • Working on their own personal development plans
  • Implementing their own departmental people plan
  • Giving regular, clear and consistent feedback to help measurement against expected standards
  • Loving the company and their departments


We’re building tribes of customers who are advocates of Lifesure, who renew each year and who proactively recommend us to their family and friends

To ensure that the business understands and implements the customer charter which the Sales Director will write in conjunction with the Board

To outline and communicate perfect customer experience – which embraces and uses only the best technology

To acquire real time customer feedback, to benchmark this and to set performance improvement goals – Lifesure need to develop a customer advocacy measure and to work to increase it


We’re building a community of strategic partners who share our values and work together to achieve common goals

To work with the MD and our partners to ensure that our strategy for growth and customer support is delivered

To ensure that our partners support our sales growth and customer support ambitions – i.e. Lifesure have the right partners

To establish new partners for new product lines and revenue streams

To set up and administer measures to assess partner performance


We’re creating exciting future possibilities, building on our history and success

To build a growing sales pipeline that is futureproof

To find new and innovative ways of selling to new and renewing customers and improving the customer experience

To reduce the reliance on aggregators

To increase the new business we acquire through cross selling

To build detailed product knowledge to enable great decisions and support for the sales teams and Board of Directors


We would consider the right candidate if they were not based in the area and on a temporary, part time or contract basis.

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