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Director of Marketing

My client is a globally recognised Insurer who operates across several different lines of business. The business finds themselves in a unique position where they are building a brand new marketing team. This role will lead a dynamic team of new proactive marketing and communication professionals who will deliver a broad range of services to the businesses internal business functions, the Lloyd's, commercial and specialty business units and to the businesses geographical field network.

Leadership responsibility:

  • Leads the creation and implementation of the overall marketing and communications vision, strategy and plan to deliver corporate goals.
  • Develop and run a clear and consistent marketing service proposition that supports the requirements of the International segment.
  • Proactively develops and maintains first class relationships with internal stakeholders and leadership team to enable superior understanding and outcomes.
  • Manages an effective marketing and communications function, continually developing and enhancing capability and talent in equal measure.
  • Creates a high performing marketing and communications team through the attraction, development and retention of top talent.
  • Monitors and measure the effectiveness of all marketing/communications activity through robust KPI's to demonstrate ROI.
  • Negotiates and manages the annual marketing budget and cost centre.


  • Develops and oversees the delivery of a corporate communications strategy to build the organisation's brand and reputation internally and externally.
  • Responsible for brand management and communicating the businesses mission, message, strategies and values across all channels, internal and external.
  • Ensures that the integrity of the brand is maintained and promoted at all times.
  • Promote position as the industry's thought leader through integrated campaigns including collateral, digital and social media, industry events and advertising/public relations.
  • Identifies and effectively utilises a range of suitable channels and creative methodologies to deliver successful results including but not limited to digital marketing and leveraging full US resources as necessary.
  • Ensures thoughtful, innovative and proactive internal communication across the business that informs, inspires and motivates our talent.

Skills and experience required:

  • Leads with energy to inspire others.
  • Strong track record in senior marketing positions, motivating and managing a high performing team.
  • Proactive networker, builds great relationships internally and externally and at all levels.
  • Capable of managing and working in a matrix environment and can adapt approach for effective use in multiple international markets.
  • Ability to improve and develop function and work within existing parameters, while retaining an intellectually creative approach to seize opportunities to improve.
  • Capable of galvanising the different business segments to deliver a joined up message that showcases us as the number one solutions provider.
  • Knowledge of business-related software such as Salesforce and Marketo (or equivalent marketing automation programs).
  • Media aware and trained.
  • Typically more practical marketing, communications and PR experience, preferably in an insurance company or Broker but not critical.

If the idea of building a new team in one of the most recognised global insurers excites you then please apply now and I will be in touch shortly.

Visit the IDEX Consulting Ltd website for further opportunities. We value diversity and always provide guidance based on merit. Please note that the information supplied may be retained for up to 3 years for use in connection with future vacancies. For full information on how we use your data, please visit the IDEX Consulting website and view our Privacy Policy.

Director of Marketing

London, UK
Full time
Lloyd's of London Market

Published on 11/16/2021

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